The Siddha Pines brochure uses a green theme created with the alphabet 'S' of Siddha with green swirls as backgrounds that are reminiscent of pine trees.
The Siddha Pines Handover Kit to residents is in sync with the brochure design.
A series of teaser hoardings was created using the pine cone as a design element symbolising home and warmth.
A series of revealer hoardings showing the elevation created hype during the project launch.
The press campaign announced a lucky draw and mega prizes for those who booked a home in Siddha Pines.
On the day of the launch, visitors to the site were given a thank you gift comprising pine needles symbolising warmth.
A series of hoardings was created using tall animals interestingly as a part of the typography, signifying increase in the number of towers in Siddha Pines.
A hoarding was created to reinforce the project.