Siddha Town Rajarhat is positioned as “High Living at Low Cost”. The booklet is presented in virbrant colours using attractive design elements that appeal to young, urban professionals. The Siddha red dot has been treated as a design element throughout.
This back-to-back leaflet for Siddha Town Rajarhat was printed in both English and Bengali in order to cater to the target audience properly. It uses the roundel of the Siddha logo as a design element that is applied to explaining the project’s details efficiently. The picture used cues family happiness and home security.
The brochure design was carried forward into a mass media campaign.
The basic design was extended to bus shelters. The main panel offered more detailed information that those waiting for buses could read at their leisure.
Siddha Town is a budget residential project from the prestigious house of Siddha, which proposes to provide high living at low cost. The logo for the project borrows the red dot from the parent logo to create an instant connect with the Group.
