A CAMARENA ebrochure designed for a photo tour in Meghalaya. The different frames display the cover, the inside pages and the photo details of the tour with the emphasis on the beauty of Meghalaya during the monsoons.
This series of ads was created for Camarena and uses a simple propositiion: ‘Endless Choices. Make the right one…’ The headline occupies central focus with a galaxy of photography equipment surrounding it. The viewfinder corners are borrowed from the logo.
This leaflet was created for Camarena, India’s largest camera retail chain. It showcases the product range on the front, surrounding the headline and body copy which is an extension of its campaign thought, ‘Endless choices. Make the right one.’ The back catalogues various popular camera models and other photography equipment while the top is created as a tearaway voucher redeemable for a free gift.
This series of festive ads for Camarena features design inspired by each festival. For the Durga Puja ads the eyes of Durga are used as a central element while photographs of the entire Puja itinerary from Mahalaya to Dashami feature on the sides in a film strip format. The Diwali ads feature a bright, sparkling background to cue the dazzling splendour of the occasion.
This bookmark was created for Camarena as a promotional item. It is in a bright yellow background, featuring a short quotation on photography. The various branches and product ranges are mentioned on the back.
This is a box packaging for Camdry, a demoisturiser from Camarena. A separate tent card was also made for it to announce its arrival at the product’s launch.
This in-store branding for Camarena included a design for a door that led to a workshop area. The line ‘Welcome to the photographic dimension’ with the image of a DSLR adapted to appear as a spaceship. It also included several product panels, window displays and counter branding.
This in-store branding for Camarena included a design for a door that led to a workshop area. The line ‘Welcome to the photographic dimension’ with the image of a DSLR adapted to appear as a spaceship. It also included several product panels, window displays and counter branding.
The CAMARENA workshop venue decor at the Bhubaneswar Academy. Messages conveyed on the posters are camera and photography related executed in eyecatching graphics.
Walls signs designed for the CAMARENA eMall highlighting LensCoat and ikelite, both adaptations from the advertisements.
Solid green to highlight the capture green theme of the contest. Contrasted by the vivid red of the CAMARENA logo
Wall signs and stair stickers for the CAMARENA shop set up in Kalkaji following the inshop grammar already established for the CAMARENA stores.
A long lens is used to highlight a display stand and an appropriate wall sign runs along the chairs in the workshop section.
Wall Panels adaptations of the original ads for LensCoat and ikelite.
The Water Photo Contest ad displayed on the CAMARENA web page. The advertisement with its solid blue aqua colour is shown in the context of all the other events on the page which are primarily in black and white.