ITC’s Paperboards, Paper & Packaging division, Tribeni Tissues’s newsletter is called Tribeni Times. Because the Company’s Udaan initiative was introduced at the same time, the graphic developed for it has been carried through as an architectural element of the newsletter.
The monthly Parampara newsletter of ITC-Sangeet Research Academy focuses on Indian classical music. The cover of each newsletter features its main story while the pages are designed in a conservative style with tasteful shades.
ITC has always been conscious of its contribution towards preserving the environment. Its Sustainability Report is an effort at enunciating its ‘passionate respect for the environment’. The brochure was created in a sublime shade of green with backgrounds and imagery commensurate to the message at large.
This memento was designed by us for the Igniting the Future workshop in the centenary year of ITC’s founding. It is a prism with a gold apex and all the various brand names of ITC etched on its sides. The case for it used an inspiring ultramarine shade with gold highlights.
ITC’s calendar for 2001 is essentially a tribute to Nature. It draws attention to the degradation and abuse of the Earth by industrial activity through a series of paintings reproduced courtesy of the National Museum. The opposite pages state facts and figures that narrate the impact on the environment.
ITC is quintessentially an Indian company and consistently strives to create value for rural India through village level and agricultural projects. Therefore, the theme for ITC’s 2003 calendar is “Colours of Rural India”. The pages depict examples of folk and tribal art with short descriptions that serve to illustrate the creativity and dexterity of rural Indian artists.
The 2004 calendar for ITC uses the theme “Rural India—Lives and Landscapes”. The month pages showcase evocative rural paintings by some of India’s leading artists while the opposite pages contain telling vignettes of ITC’s work in rural areas.
For the 2005 ITC calendar we decided to use the flavours of India as the theme. The month pages feature paintings related to food from the ITC Art Collection while the opposite pages focus on different products from ITC’s Food Business launched in 2001.
The 2006 ITC calendar is themed “Pahnava—A Tribute to Indian Fashion”. Fashion apparel defines every era of civilisation. Through a series of miniature paintings dating from the 17th and 19th centuries the calendar illustrates the rich fabrics and costumes of Indian life.
The idea behind the ITC 2007 calendar comes from the ancient Indian tradition of “Atithi Devo Bhava” or literally, the belief that a guest should be regarded as God. The month pages depict miniature paintings that each capture an occasion of hospitality.
The 2008 ITC calendar traces “The Journey of Paper”. It showcases this through a series of paintings and manuscripts on early forms of paper, highlighting ITC’ paper, paperboards and packaging businesses.