The same lotus concept of Siddha Town Madyamgram logo is extended to hoardings and ads and features as a central element. In the hoarding for a lucky draw for a car, it has been used a spinning lottery wheel.
The air-conditioner and car on offer has been flagged through the use of a thermostat graphic as an option to the lotus graphic with its wheel of fortune line. This was an offer that ran concurrently with the Bengali new year.
The Bengali ad talking about the car lucky draw and featuring a map as well as the amenities available in the two properties.
High Life and Low Cost on offer at the two SIddha Town properties, juxtaposed and set apart through the use of red and green colour coding.