This communication was created for IFB’s range of digital stabilizers. It communicates the dual idea of seamless power and seamless lifestyle with appropriate imagery. The text is focused on protecting home appliances against voltage fluctuations.
This leaflet was created to inform IFB’s loyal customer base of a new hamper of IFB additives for washing machines, dryers and dishwashers, called IFB Essentials.
This two-page leaflet was created for IFB’s new angular washing machine with the promise of making loading and unloading easier and therefore being more convenient for the user. It derives its red colour scheme from the machine itself and follows a standardised IFB technical format on the back, giving detailed specifications of the machine with special icons to denote the various features.
This IFB two-page back-to-back leaflet features a Polaroid theme that shows snapshots of the two products being showcased, the IFB 100% Clothes Dryer and the IFB Dishwasher. The idea was to bring the appliances into central focus while devoting space to expound their individual features. The supporting pictures have been chosen to illustrate the best benefits of each: the dryer page shows a monsoon picture while the dishwasher is set against the backdrop of a kitchen with sparklingly clean dishes.
These were two promotional leaflets created for IFB. The first focuses on an exchange offer with juxtapositioned images of a regular washing machine and an IFB Front Loader Washing Machine. The next showcases IFB Diva in a celebratory tone that makes use of exuberant copy and bright colours.
These were two single page leaflets, one each for Holi and Valentine’s Day. Both are brand ads featuring the entire IFB product range panel below. While the Holi leaflet is more involved with colour, the Valentine’s Day leaflet features a prominent heart shaped design element that serves to frame its essential message.
IFB created these leaflets as wedding promotions of its product range. They are rendered in a simple, tasteful shade of maroon that best accentuates the elegance of the image and copy. These were released during the wedding season and project IFB appliances as a indispensable facet of the modern Indian lifestyle.
These two IFB leaflets were created for Durga Puja and Dussehra. They both prominently feature the IFB Woman. While the Durga Puja leaflet finds visual resonance through the dhak player (dhaki), the Dussehra leaflet features the 10 heads of Ravana. The illustrative style in this series of IFB festive leaflets is an eye-catching handpainted approach.
These were two more festive leaflets created using the same combination of the IFB Woman and handpainted illustrative style. One was for Rath Yatra and the other for Onasadhya. Apart from the dramatic use of colour in the illustrations, the Onasadhya leaflet includes a tearaway scratch card while the Rath Yatra leaflet features a special offers.
