This was another packaging for Pogo potato chips and again used bright, happy colours. The main element of the design is the image of a biker on a motorcycle breaking through a potato chip, giving the design a larger-than-life feeling. It also features a promotional offer for children in which a free toy is included with each pack. The bottom right hand corner also includes an illustrated varianting element.
This packaging was created for Pogo Murmure, a brand of twisty, savoury, finger food. The pack design was derived from the shape from the product itself and is reflected in the spiral on the front which has been treated as a window to show the product.