IFB Ultramiles is a brand of chain and sprockets kit by IFB. The packaging we created for it was in the form of this box label that was product led with a strong, identifiable architecture that was thereafter extended to other communication such as posters, brochures etc.
Clean white and blue and grey reflect the IFB brand colours. A precise layout of visuals in squares and ordered text reflects the precision of IFB's automotive components.