The concept for the new Siddha property, Siddha Lakeville, came from the fact that a lake formed the centrepoint of the property. This inspired the entire communication both in terms of the colour palette, the text and the visuals, which were extended to all the print items, from hoardings to ads to brochures.
Siddha Eden Lakeville's lottery communication was a follow on from the main launch campaign. It was open to those who had booked flats at the property.
The visual shows a symbolic key that was handed over to one of the lucky winners.